Stories

Pop-up in the heart of Soho

There’s nowhere on earth quite like London in the summer—and when the sun shows up, it feels like magic. That spirit inspired our first-ever pop-up, right in the heart of Soho.

TALAR Collection

'Abtany' — coined from the Persian 'aab tani' — translates literally as 'playing in water', but it is the story of much more. Founded in London in 2020,

ABROBAD collection

'ABROBAD' takes its name from a specific style of the Persian art working found in some tiling and mosaics.

KASHI Collection

Founder and Creative Director Sourena Ghaffari draws inspiration from the historic deep navy blues of Persian tiles. The rich history and symbolism of his native Iran continues to influence ABTANY ...