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ABTANY — coined from the Persian 'aab tani' — translates literally as 'playing in water'. It is a swimwear brand rooted in effortless joy, and all the miracles which a journey into water might reveal to us. Joy often erupts in the most playful and simplest of details.

Founded in London in 2020, by Creative Director Sourena Ghaffari, his hand-painted brushstroke motifs — inspired by the tones and textures of Iran's architecture and printed onto ethically sourced fabrics. 

Offering timeless designs, with heritage at the core, yet with an eye on modernity. ABTANY aim to provide quality, without compromising on ethics.


ABTANY founder & creative director, Sourena Ghaffari